Privacy Policy

Thank you for being interested in this project. Using this website is possible without any indication of personal data; however, if  you want to use special services via our website, processing of personal data could become necessary.

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online services and the related websites, features and content, as well as external online presence, e.g. our Social Media profiles (collectively referred to as the “online services”). With regard to the terminology used, e.g. “processing” or “responsible”, we refer to the definitions in Paragraph 4 of the General Data Protection Regulation (GDPR).

Responsible person:

Sarah Neuwirth
Gneisenaustr. 6a
44147 Dortmund

Phone: +49 (0) 231 33877320

Types of processed data:

  • personal data (e.g. names, addresses)
  • contact information (e.g. e-mail, phone numbers)
  • content data (e.g. text input, photos, videos)
  • usage insights (e.g. websites visited, interest in content, access times)
  • meta/communication data (e.g. device information, IP addresses)

Categories of affected persons

Visitors and users of the online services (hereinafter the affected persons are referred to as “users”).

Processing purposes

  • Provision of the online services, their functions and contents.
  • Answering contact requests and communicating with users.
  • Safety measures.
  • Marketing (e.g. reach measurement)


Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term goes far and includes virtually every handling of data.

Pseudonymisation” is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Responsible person” means the natural or legal person, public authority, body or body that decides, alone or in concert with others, on the purposes and means of processing personal data (hereinafter the “controller”).

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant Legal Basis

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis is mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR; the legal basis for data processing in order to perform our services as well as respond to inquiries is Art. 6 (1) lit. b GDPR; the legal basis for data processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR; and the legal basis for data processing in order to safeguard our legitimate interests is Article 6 (1) lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as legal basis.

Safety Measures

In accordance with Art. 32 GDPR we are taking appropriate technical measures to ensure the best level of protection possible. We are taking into account the technical state of the art and the implementation costs, as well as the nature, scope, circumstances and purposes of data processing. Furthermore we are evaluating the different likelihood and severity of the risk to the rights and freedoms of natural persons to find the technical and organizational measures best suited for the job.

These measures include, in particular but not limited to, ensuring the confidentiality, integrity and availability of data, as well as their access, input, disclosure and separation. This is why we are controlling the physical access to the data. We have also set up procedures to ensure the assertion of data subject rights, data deletion and quick reaction to security breeches. Furthermore, the protection of personal data is already considered when developing or selecting hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 GDPR).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit data to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties is required, as it is by payment service providers, according to to Art. 6 (1) (b) GDPR to fulfill the contract). This means for us to hand your data to a third party, you have to have either consented, there has to be a legal obligation, or it happens based on our legitimate interests (e.g. the use of agents, webhosters, etc.).

If we commission third parties to process data on the basis of a so-called “processing contract”, this is done on the basis of Art. 28 GDPR.

Data transfer to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre-)contractual obligations, either on the basis of your consent, or on the basis of a legal obligation, or on the basis of our legitimate interests. Under consition of our legal or contractual permissions, we process or have the data processed in a third country only in the presence of the conditions specified in Art. 44 et seq. DSGVO. This means that we are processing data e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the “Privacy Shield”) or in compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subject

You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

According to Art. 16 GDPR you have the right to demand the completion of the data concerning you or the correction of any incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.

You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other responsible persons.

Furthemore, according to Art. 77 GDPR you have the right to file a complaint with a supervisory authority.

Right of cancellation

You have the right to revoke your consent in accordance with Art. 7 para. 3 GDPR at any time with immediate effect for the future.

Right of objection

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and the right of objection regarding direct advertising

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. a login status or the contents of a shopping cart in an online shop are saved. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved even if users visit the website after several days. Likewise, the interests of the users can be stored in such a cookie, which are used for reach measurement or marketing purposes. “Third-party cookie” refers to cookies that are offered by providers other than the person who manages the online services (their cookies are called “first-party cookies”).

We might use temporary and permanent cookies, which is clarified in our privacy policy.

If users do not want cookies stored on their computers, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

There are several services to object to the use of cookies used for online marketing purposes, especially in the case of tracking. One option is via the US website and another one via the EU site Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that this may interfere with some features of our online services.

Data Deletion

The data processed by us is deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us is deleted as soon as it is no longer required for its purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other legitimate purposes, its processing will be restricted. That means the data will be blocked and never processed for other purposes. This applies, e.g. for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, data will be stored for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 No. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.), and for 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (in the case of commercial letters).

According to legal regulations in Austria data will be stored for 7 years according to § 132 paragraph 1 BAO (accounting documents, invoices, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Comments and Posts

If users leave comments or other contributions, their IP addresses may be stored for 7 days, based on our legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR. This is for our own safety, if someone leaves illegal content in the comments (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and therefore have an interest in the author’s identity.

Furthermore, we reserve the right to process the information of users for the purpose of spam detection. This happens in accordance with our legitimate interests as stated in Art. 6 para. 1 lit. f. GDPR.

On the same legal basis, we reserve the right to store users’ IP addresses in the case of surveys. This data will be stored for the survey’s duration and Cookies will be used to prevent multiple entries by one user.

The data provided in the comments and contributions are stored by us permanently until the users object.

Comment Subscriptions

In accordance with. Art. 6 para. 1 lit. a GDPR, users can give their consent to subscribe to follow-up comments. Users will receive a confirmation email to verify that they own the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain notes on the options of cancellation. As proof for the users’ consent, we will save the registration time together with the users’ IP address and delete this information when users unsubscribe from the subscription.

You can terminate your subscription at any time, i.e. revoke your consent. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them, e.g. to prove the prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of the user’s consent is confirmed.

Akismet Anti-Spam Check

Our online services are using the “Akismet” service offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f) GDPR. With the help of this service, comments of real people are distinguished from spam comments. All comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, details of the browser used, the computer system and the time of the entry.

For more information about the collection and use of data by Akismet, see the Automattic Privacy Notice: Users are more than welcome to use pseudonyms. You can completely prevent the transfer of data by not using our commenting system. That would be a shame, but unfortunately we don’t see any alternatives that work equally effectively.

Retrieval of Gravatar profile pictures

Within our online services and specifically on our blog, we are using the Gravatar service of Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA.

Gravatar is a service that allows users to log in and submit profile pictures and their email addresses. If users with the respective e-mail address are commenting or posting on other online sites (especially blogs), their profile pictures will be displayed next to the posts or comments. For this purpose, the e-mail address communicatedto Gravatar by the users is transmitted encrypted in order to check whether a profile is stored for it. This is the sole purpose of sending the e-mail address and it will not be used for other purposes, but will be deleted afterwards.

The use of Gravatar is based on our legitimate interests in accordance to Art. 6 para. 1 lit. f) GDPR, as Gravatar allows us to offer our users the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar has learned the IP address of the users, as this is necessary for communication between browser and online service. For more information about Gravatar’s collection and use of data, see the Automattic Privacy Notice:

If users do not want a user picture linked to their email address on Gravatar to appear in the comments, they should use a non-Gravatar email address to comment. We also point out that it is also possible to use an anonymous e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our commenting system, although that would be a pity.

Retrieval of Emojis and Smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphical files used that express feelings and are stored on an external server. For this, the providers of the server are collecting the IP addresses of the users. That is necessary for the emoji files to be transmitted to the users’ browsers. The Emoji service is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Here you can find the Automattic Privacy Notice: The server domains used are and As far as we know, these are so-called Content Delivery Networks, which are servers with the only purpose of transmitting data as quickly and securely as possible with the users’ data being deleted shortly after transmission.

The use of emojis is based on our legitimate interests, in this case the interest in an attractive design of our online services according to Art. 6 para. 1 lit. f. GDPR.


When contacting us (e.g. by contact form, e-mail or via social media) the information of the user are used to react to the contact request and facilitate its processing in accordance with Art. 6 para. 1 lit. b) GDPR. User information can be stored in a Customer-Relationship-Management-System (“CRM System”) or comparable organization systems.

If the requests are no longer required, they will be deleted. The necessity for deletion is checked every two years; furthermore legal archiving obligations apply.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online services within the meaning of Art. 6 (1) lit. f. GDPR), Google Analytics uses a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (

Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within our online services and to provide us with further services related to the use of our online services and the internet usage. In this case, pseudonymous usage profiles of the users may be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union (“EU”) or in other contracting states of the Agreement on the European Economic Area (“EEA”). Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly. Users may also prevent Google from collecting the data generated by the cookie and related to its use of the online services and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools = en.

For more information about Google’s data usage, hiring and disparaging options, please read Google’s Privacy Policy ( and Google’s Ads Ads Settings (

The personal data of users will be deleted or anonymized after 14 months.

Online presence in social media

We are maintaining an online presence within social networks and platforms in order to communicate with our customers, prospects and users active there and to inform them about our services. When using the respective networks and platforms, their terms and conditions and their data processing guidelines apply.

Unless stated otherwise in our Privacy Policy, we are process users’ data as long as they communicate with us within social networks and platforms, e.g. write posts on our blog posts or send us messages.

Integration of third-party content and services

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services within the meaning of Art. 6 (1) lit. GDPR), we are using content or services offered by third-party providers in order to integrate their content and services, such as including videos or fonts (collectively referred to as “content”).

This always presupposes that the third-party providers of this content have access to the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for displaying this content. We are trying to use only content whose respective providers use the IP address solely for the delivery of their content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online services.

Google ReCaptcha

We are including the function to detect bots, e.g. when filling out online forms (“ReCaptcha”) by the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:,

Google Maps

We are including maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users’ IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data may be processed in the USA. Privacy Policy:, 

Use of Facebook social plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. DSGVO) we are using social plugins (“plugins”) of the social network, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins may show as interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on blue tile (or an “f” in general), the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be accessed here:

Facebook is certified under the Privacy Shield Agreement, providing a guarantee to comply with the European privacy legislation (

When a user accesses a feature of an online service that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is directly transmitted to the user’s device by Facebook and incorporated into the online services by said device. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and are therefore informing the users according to our best knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online services. If the user is logged into Facebook, Facebook is able to assign the visit to the user’s Facebook account. If users interact with the plugins, e.g. press the “Like” button or leave a comment, this information is directly transmitted from your device to Facebook and stored there. If a user is not a member of Facebook, there is still a possibility of Facebook learning their IP address and storing it. According to Facebook, the IP address is stored anonymously in Germany.

The scope and purpose of the data collection and the further processing and use of the data by Facebook, as well as related rights and options for protecting the privacy of users, can be found in Facebook’s privacy policy:

If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online services. Other settings and information regarding a contradiction to the use of data for advertising purposes are available within the Facebook profile settings: or via the US-American site or the EU page The settings are platform independent, which means they are adopted for all devices, such as desktop computers or mobile devices.


Within our online services, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be incorporated. This content may include images, videos, or text and buttons that allow users to share content from this online service via Twitter.

If the users are members of the platform Twitter, Twitter is able to connect the use of the contents named above with the profiles of the users there.

Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (
Privacy Policy:,

This Privacy Policy has been generated with the help of the privacy policy generator by lawyer Dr. Thomas Schwenke